Why Usentio?
Companies are looking to the web for top line growth. Cost avoidance is no longer enough. The web is becoming an unquestioned part of the marketing and brand mix, even for the most traditional, conservative companies. Yet "usability" is the number one challenge facing marketers.
Despite enormous investments in best practices and a growing body of experiences practitioners, why is "usabilty" such a barrier?
Others believe that testing is optional / disposable
Rules of engagement are soft
Implementation of findings can be surprisingly hard
In many companies, the best case situation is often that the eBusiness or eMarketing team believes in the value of user testing. At worst, there is a lone individual trying to evangelize the benefits. But those function or individual don't have the tools to convince decision makers that a failure to test might place the business objectives at risk.
Furthermore, many managers believe that investments on outside designers, "usability gurus", design manual and "best practices" are enough to help make project successful.
It is not enough.
Learn how one company discovered over 750 issues that were missed despite investing millions of dollars (and thousands of hours) in "best in class" resources.