Case Studies
The following “mini-cases” illustrate the extraordinary value our system can bring.
- Large, diverse organization with multiple business units, wrestling with the significant political issues of consolidation
- Usentio’s innovative approach to stake holder management and clear focus on business issues) helped client reach agreement on +750 different issues
- Each was defined as critical by cross functional team
- Nature of the solution(s) agreed to all stakeholders
- Web based marketing program
- Usentio’s focus on “real users, in use” helped turn a critical marketing program around 180 degrees.
- Situation: registered attendees for a seminar using both phone and web
- Before: zero web registrations; events under-subscribed
- After: 100% web registration; events added
- Fact based decision making/process redesign
- Business Unit A: > 95% effective at implementing fixes
- Business Unit B: < 50% effective; process forced everyone to live with sub optimal UI between release cycles
- Result: emotion / opinion wrung out of discussion; process improvements planned
- Company licenses application from market leading technology provider
- Company licensed technology for implementation into web site
- Internal stakeholders (and solution provider) skeptical about opportunites for improvements
- Results:
- Drove free modifications to major 3rd party application
- Enabled better negotiations
- Created more meaningful / differentiated (co)branding