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Usentio - What's in a name
We get a lot of questions about the name of our company. Like everything else we've built into our process, nothing was left to chance and everything has a reason.
Usentio is derived from the Latin word "sentio" which means "to feel, perceive; to experience, feel the force of a thing; to realize a truth; to hold an opinion, judge, suppose." That is exactly what we do for clients: when the business objectives demand it, help them understand how users will "feel, perceive, experience, and judge" and web site. It is a great word.
We added the "U" in front to connote either "U" the user. It also has the positive effect of creating the word "use" which is the name of the game for companies who what their web sites to be successful.
Even beyond the name, a lot of additional thought went into the logo:
Grey. Not just any grey, but a perfectly even mix of black white. Is there any better color to represent the ambiguous and elusive nature of usable design?
Green. Get out your color theory books. Green is the color of nature. It represents growth, harmony, and freshness. It also has a strong emotional correspondence with safety, stability and endurance. It is a great color choice to communicate the benefits to the companies that trust and to communicate the value we bring.
The "N" has been designed to represent a finger tip clicking. And clicking of course of the sound of progress.
3 "energy" lines suggest forward progress of a light shining forward.
Our Lineup
- Send an Email:
- Email Don
- Office:
- 678.352.0320
- Mobile
- 404.915.5697
Don Welsh
With over 30 years of sales, sales operations and marketing experience, Don Welsh ensures that the clients of Usentio are delivered custom-tailored implementations of the User Experience Risk Management system.
Don's experience with IBM, Harbinger and Peregrine Systems has put him in the middle of a diverse array of many of the world's largest and most successful companies. His insights into the internal needs of business, marketing and IT stakeholders, combined with a rigorous approach to project management have ensured his clients realize the full value of their investments.
Supplementing this professional experience are credentials as a successful entrepreneur and educational credentials from The Georgia Institute of Technology and the Wharton School of Business.
- Send an Email:
- Email Loren
- Office:
- 678.352.0320
- Mobile
- 678.637.6746
Loren Burke
Loren has been in the computer industry for over 35 years, during which time he has held a wide range of positions in software development, in marketing, and in sales of technology based products. Loren was one of the very first true entrepreneurs in the Usability business. He has 18+ years experience in the specific area of managing User-Experience Risk involving 1000+ product launches. Loren specializes preventing or turning around failed launches that involve critical business impact and user adoption to succeed.
He has provided executive level advisor and consulting services to such industry leaders as: IBM, UPS, WorldSpan, ING, Victorian Government in Australia, UK Post Office, Arthur Andersen, Bellsouth.net, 3Com, Lucent Technologies, Peachtree Software, Information America, HomeDepot, Nortel as well as long list of Internet Web development firms.
Loren started in the world of technology in 1965 working for companies who were pioneers in the end-user computer application Industry before joining IBM in 1978. He developed his initial interest in the area of user-experience risk management during his 12 years with IBM specializing in turning around failed launch situations. He left IBM to become managing partner (President/CEO) of Usability Systems, Inc. which designed and built Usability Labs for such industry leaders as Apple, IBM, American Express, American Airlines, Ford, Target Stores, WordPerfect, Bellsouth, etc. Loren along with his early clients founded the Usability Professional Association (UPA) which currently is the largest Usability association in the World. In 1992 he founded ULabs, Inc. to provide usability testing facilities, facilitators, and a special "Usability-Solutioning" process for user-experience risk management services to the technology industry.
In May of 2000, ULabs, Inc. was acquired by the world's largest independent software-testing firm in support of their desire to be the world leader in software usability testing. After building a global business, Loren left in 2002 to create JWInsights, Inc. which in 2003 agreed to license it's intellectual property to Usentio.
- Send an Email:
- Email Tom
- Office:
- 678.352.0320
- Mobile
- 404.842.1930
Tom Daly
Tom is president of Relevant Ventures, LLC is Atlanta-based marketing and consulting firm. It is a platform established to pursue a variety of diverse business interests, including Usentio. Tom is an investor in, and co-founder of, Usentio. He serves as the lead marketing strategist.
Tom's background is as diverse as the business interests of Relevant Ventures. He was most recently Head of eBusiness for ING's US business operations. He was also the Director of Interactive Communications for UPS. In those two roles Tom produced significant results and developed a string on highly innovative marketing programs including what Yahoo! describes as the "first portal deal" (remember those?), concept development for a Tech TV program ("Working the Web") and a first of its kind partnership with Time Warner to produce a web-based "edutainment" program called ING MoneyMentor.
His career also includes stints in the advertising agency world in New York, Washington, DC and Atlanta. Account management experiences with Sheraton Hotels, Parker Pens, Mobil Oil, Shering-Plough and other blue chip marketers combined with a BA in philosophy and CECs from Georgia Tech make Tom a unique asset for his business partners.